TraceTracker is a company supplying web and mobile based solutions and services for electronic traceability, mainly in the areas of product traceability, asset tracking and business intelligence. Product traceability combines individual companies’ internal traceability with their external traceability to provide all-up/all-down traceability, often required by modern legislation. Asset tracking uses TraceTracker’s software solutions to locate, track, and manage physical assets such as equipment and vehicles. Both of these areas are then supported by extensive business intelligence to improve decision making processes. TraceTracker was named Technology Pioneer by World Economic Forum in 2009.

Role in the project

Participant in WP 6 | Leader of WP 6 | Development of software tools.


Espen Braathe
Business Development Executive